About project

Principal Tower is a soaring testimony to London’s continuing influence and vision. The first residential tower in London fully-designed, both inside and out, by world acclaimed architecture firm Foster + Partners, combines spectacular architecture and breath-taking views with intelligent, elegant design of the highest specification.

Each of the luxurious apartments in this 50-storey tower also benefits from the residents’ gym and spa, screening room, lap pool, 24-hour concierge and the newly built adjacent tree-lined piazza of shops, restaurants and bars. With a City address, but within walking distance of trend-setting Shoreditch, the development offers fast, efficient transport links, as well as a wealth of cultural and culinary experiences on the doorstep.

All interiors are designed by Foster + Partners’ own in-house interiors practice in collaboration with LIV Interiors to seamlessly blend with the architecture. A cool palette, carefully considered detailing and the very best materials combine to create serenely elegant spaces. The spectacular views are an integral part of the apartments – epic vistas of an epic skyline.